#makeitcount - The hero of the new Nike film

Today, we're collectively oohing and awing over Nike's new short film 'Make it Count' shot by Casey Neistat. You might remember Casey's other viral video Bike Lanes - a humorous rub against NYPD for ticketing bikers. Seems Casey was asked to make a video for Nike to highlight their new ad campaign & Twitter hashtag #makeitcount - and instead of spending the budget on slick production, he took the money and did all he could in 10 days. And, all he could do in 10 days is truly something to behold. The stripped down spot places the product - the Nike Fuelband Fitness Tracker - in the backseat while we travel with Casey and his buddy around the world. It's pretty cool to see a brand successfully make a Twitter hashtag the hero of a campaign. Did we notice the product? No. Did we need to? No. We felt an honest connection with Casey's exprience, with the meme 'Make it Count' and with the brand.

New logo brings warm welcome for the Arctic Service Corps

"Holy Cow did a great job converting our musings into an evocative image, depicting the heart of the Arctic Circle and the focus of our humanitarian work. Clean, simple and awesome.

Your suggestion/admonition/prodding about our getting on Twitter really did pay off.

The vast majority of contacts we made on Twitter were requests for more information – which gave us opportunities to further promote public awareness and our mission. We also received cash donations via CanadaHelps & by cheques; offers of volunteer help; enquiries for interviews from a national TV broadcaster and an independent newspaper chain; offer from a church group in Saskatchewan interested in supporting our work; and, an expression of interest from an iconic Canadian singer to collaborate with us. 

These enquiries do hold great potential upon which to build our organization. Thanks again, Holy Cow!"

- Eric W. Manchester, CEO Canadian Arctic Service Corps.

http://canadianarcticservicecorps.blogspot.com/

Twitter: @CdnArcticAid 

Love to chat, but I really moustache!

We promised proof of when things got good and hairy around the office - and we know you've been anxiously awaiting the result. Since Movember 1st, our team has been growing, grooming and growing some more. Today, we present to you our Mo Bros and Sistas decked out in their moustachery finest. Can you spot who has the most whiskers? 

Support our efforts to raise vital funds and awareness for men’s health, specifically prostate cancer and other cancers that affect men, by donating to our Movember page: The Chevron Kings.

By the by, when we raise $500 Mr. Erynn will jump off the Sidney Pier into the freezing ocean blue sporting nothing but his 'stache and...well, wouldn't YOU like to know. 

Plan your next meeting in Paradise

Just released. Here's a promotions video we put together for the Mary Winspear Centre here in Sidney.

The Mary Winspear Centre is located just 5 minutes from Victoria International Airport in the picturesque waterfront community of Sidney by the Sea, on British Columbia's Vancouver Island, Canada. Surrounded by the natural beauty of the Saanich Peninsula, the Centre combines state-of-the-art meeting and convention facilities, for large or small groups with outstanding customer service in a quaint seaside town filled with unique shops, book stores and boutiques.

Special thanks to Dave Malysheff at Gamut Productions for the videography.

#Winning

Holy Cow & Mayfair Shopping Centre take home gold for Sex and the City Campaign

Maple Leaf Gold Award(NEW YORK, NY) - Mayfair Mall has won a Maple Leaf Gold Award from the International Council of Shopping Centres for its Sex and the City2/If the Shoe Fits promotion. Inspired by the movie première of Sex and the City 2, Mayfair launched a three-week merchandising event in May to spark fashion sales. An elaborate centre court display saluted the show's main characters' distinct style and featured more than 80 per cent of the centre's fashion retailers.

About 1,000 shoppers tried on four pairs of high-end designer shoes in the If the Shoe Fits contest while there were 3,200 entries to win a VIP prize package. Recognition went to Mayfair marketing director Karina Perkins, GM Ken Hoang, Ivanhoe Cambridge regional marketing manager Belinda Davidson and Julie Coward, principle/ owner, Holy Cow Communication Design.