Business of the Year

Saanich Peninsula Chamber of Commerce
2012 Crystal Awards

Catagory: Business of the Year (1–15 Employees)
Presented by: Island Savings

The Annual Crystal Awards recognized the outstanding accomplishments and contributions of businesses on the Saanich Peninsula in sustaining and enhancing the economic and social well being of our community during the past year.

Through the Chamber of Commerce, the Crystal Awards extended the accolades of the community to the businesses and not-for-profit organizations, large and small, in recognition of all they contribute to our economy and daily lives.

Gold Award

2011 ICSC Maple Leaf Awards

If the Shoe Fits Campaign
Catagory: Sales Promotion and Events
Client: Mayfair Shopping Centre

Mayfair Shopping Centre won a gold award in the Sales Promotions and Events category which recognizes programs or events intended to directly impact retail sales and customer traffic, for its If the Shoe Fits promotion. Inspired by the premiere of Sex and the City 2, the centre launched a three week themed merchandising event in May to reinvigorate Mayfair Shopping Centre’s fashion category sales. An elaborate centre court display saluted the show’s main characters distinct style and featured over 80 percent of the centre’s fashion retailers. More than 1,000 shoppers tried on four pairs of high-end designer shoes in the If the Shoe Fits contest while 3,200 entries were entered to win a VIP prize package. 

Click here to view the award winning campaign.

Silver Award

2010 ICSC Maple Leaf Awards

2010 Mayfair Shopping Centre Marketing Plan
Client: Mayfair Shopping Centre


Rising to the Challenge Gold

2010 Western Region Marketing Gold Award

2010 Mayfair Shopping Centre Marketing Plan
Client: Mayfair Shopping Centre



Summit Silver

2008 Summit International Awards

You'll Sleep Better Transit Shelter Poster
Category: Public Service/Advocacy
Client: Saanich Peninsula Hospital Foundation

The annual Summit Creative Awards recognizes and celebrates the creative accomplishments of small and medium sized advertising agencies and other creative groups with annual billings of $25 million or less. For the 2008 Awards, entries were submitted from 26 countries for the 13 creative categories. The entries were judged for innovative and creative concepts, strong executions and the ability to communicate and persuade. The panel of judges for the 2008 Awards included Art and/or Creative Directors from companies including Canada, U.S.A.,
Denmark, Germany, Japan, Australia, England and Dubai.

Not only were we thrilled to be awarded Silver, what's even more important to us is that the transit shelter poster was created as part of the year's annual fundraising campaign for our client, the Saanich Peninsula Hospital Foundation. The campaign was extremely successful in helping the Foundation in their fundraising efforts towards meeting their goal of renovating the hospital's Operating Room suite and building a third OR, raising more than $4 million.

Click here to view the award winning campaign.


2007 International Council
of Shopping Centres' MAXI Awards

Shopping As It Should Be Annual Marketing Campaign
Category: Category Integration
Client: Mayfair Shopping Centre

The 2007 annual MAXI Awards were held October 17, 2007 in New Orleans. The MAXIs are the Academy Awards for shopping centres worldwide, through the International Council of Shopping Centres, of which our client,
Mayfair Shopping Centre, is a member. Mayfair's "Shopping as it should be" marketing campaign earned them — and us — MAXI Gold!

The awards showcase the shopping centre industry's passion for excellence and innovation in marketing. For the 2007 Awards, entries were submitted from countries around the world for awards in 8 categories and by shopping centre retail space classifications. Categories included Community Relations, Public Relations, Advertising, Sales Promotion and Events, Grand Opening, Expansion and Renovation, Business to Business, Revenue Impact and Category Integration, that is all of the preceding entry categories. Entries that met the criteria to be selected as finalists were from 17 countries including Canada, U.S.A., India, United Kingdom, Australia, Singapore, Spain and Hong Kong, China.

Click here to view the award winning campaign.