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Thursday
Sep262013

PenYoga finds balance 

We're proud to launch the new PenYoga logo as part of their refreshed brand. In 2012 we began a rebranding process with PenYoga to reflect the progress the organization has made over the last 10 years. The new logo highlights their commitment to balance, the fluidity inherent to their practice, and connection with both their community and environment.

Our next phase of work will focus on realigning PenYoga’s new visual identity with a cohesive overall brand. We’ll be working hard to find creative and engaging ways to articulate their vision while at the same time enhancing the profile of their classes, instructors, the Studio, and future expansions. Equally important is showcasing the leadership role that PenYoga and the instructors play in the broader Iyengar Yoga community. To anchor their renewed commitment to communications, they'll soon be launching a brand new website complete with a robust online registration system. They've also recently joined Facebook with much success – make sure to ‘like’ PenYoga for updates, exclusives and contests! 

 

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