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Thursday
Jan092014

Think Branding

What's the one thing that matters most to your brand's audience? Yes...say it aloud right now or better yet, share it below. If you can't immediately think of this 'one thing', do some serious reflection. Your business needs to own a topic that people can care about, hook into and engage with. This 'one thing' is not about your business. It's larger than your brand. It's about what matters to your audience, your people and your community. This is how you'll create a true and long-lasting relationship that celebrates the folks who support your brand.

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