Entries in Displays (1)

Thursday
Jun032010

Mayfair Sex and the City Display Pictures

In conjunction with the release of the newest Sex and the City movie, Mayfair coordinated a fantastic in-mall display. Each display featured a mannequin styled head-to-toe in fashions from Mayfair's retailers to evoke the spirit of the main characters of the movie. Shoppers were encouraged to imagine themselves as a SATC character and the headline Are you Carrie? was used to re-enforce this idea. The displays were so successful that the outfits were sold out in stores within days and the clothing needed to be restyled several times!