Entries in Mayfair (6)

Friday
Oct282011

#Winning

Holy Cow & Mayfair Shopping Centre take home gold for Sex and the City Campaign

Maple Leaf Gold Award(NEW YORK, NY) - Mayfair Mall has won a Maple Leaf Gold Award from the International Council of Shopping Centres for its Sex and the City2/If the Shoe Fits promotion. Inspired by the movie première of Sex and the City 2, Mayfair launched a three-week merchandising event in May to spark fashion sales. An elaborate centre court display saluted the show's main characters' distinct style and featured more than 80 per cent of the centre's fashion retailers.

About 1,000 shoppers tried on four pairs of high-end designer shoes in the If the Shoe Fits contest while there were 3,200 entries to win a VIP prize package. Recognition went to Mayfair marketing director Karina Perkins, GM Ken Hoang, Ivanhoe Cambridge regional marketing manager Belinda Davidson and Julie Coward, principle/ owner, Holy Cow Communication Design.

 

 

Tuesday
Jan112011

Mayfair — New Hoarding

While we eagerly await Mayfair's newest tenant, hoarding was added about the space, painted a lovely fresh green and covered with these large format posters. Who knew empty space could be so pretty. 

Friday
Jun042010

Mayfair Market

Mayfair Market is back for a second season, beginning June 9th. Head on down every Wednesday from 4pm - 8pm to the Mayfair Shopping Centre parking lot on the Douglas side. Enjoy fresh local fruits and vegetables, handmade crafts, delicious foods from various vendors and listen to the sweet sounds of local musical talent. This year, visit the community stage proudly sponsored by Thrifty Foods Cloverdale. 

 

Friday
Jun042010

Mayfair - Sex and the City - If the Shoe Fits Contest WINNERS!

Thank you to everyone who visited Mayfair to try on the fabulous designer shoes. We hope you all enjoyed the glamour and the chance to feel like Carrie or one of the girls from Sex and the City. The contest was a wild success and the winners were selected through a random draw. Congratulations to the lovely ladies who won! We know you will take good care of the babies shoes. Enjoy... lucky!!!! 

Friday
Jun042010

Mayfair - Sex and the City - If the Shoe Fits Contest

As part of the Sex and the City promotion, Mayfair ran a contest where shoppers would try on fabulous designer shoes for an opportunity to win them. The contest ran for four weeks, with a dazzling new pair of shoes up for grabs every week. Women flocked to the centre court for the chance to touch and try on the drool-worthy heals and play Cinderella, if only for a moment. It was wonderful to see the shining eyes and wide grins. Ooo, Ahhhh a genuine pair of Manolo Blahniks!