Entries in Sex and the City (3)

Friday
Jun042010

Mayfair - Sex and the City - If the Shoe Fits Contest WINNERS!

Thank you to everyone who visited Mayfair to try on the fabulous designer shoes. We hope you all enjoyed the glamour and the chance to feel like Carrie or one of the girls from Sex and the City. The contest was a wild success and the winners were selected through a random draw. Congratulations to the lovely ladies who won! We know you will take good care of the babies shoes. Enjoy... lucky!!!! 

Friday
Jun042010

Mayfair - Sex and the City - If the Shoe Fits Contest

As part of the Sex and the City promotion, Mayfair ran a contest where shoppers would try on fabulous designer shoes for an opportunity to win them. The contest ran for four weeks, with a dazzling new pair of shoes up for grabs every week. Women flocked to the centre court for the chance to touch and try on the drool-worthy heals and play Cinderella, if only for a moment. It was wonderful to see the shining eyes and wide grins. Ooo, Ahhhh a genuine pair of Manolo Blahniks!


Thursday
Jun032010

Mayfair Sex and the City Display Pictures

In conjunction with the release of the newest Sex and the City movie, Mayfair coordinated a fantastic in-mall display. Each display featured a mannequin styled head-to-toe in fashions from Mayfair's retailers to evoke the spirit of the main characters of the movie. Shoppers were encouraged to imagine themselves as a SATC character and the headline Are you Carrie? was used to re-enforce this idea. The displays were so successful that the outfits were sold out in stores within days and the clothing needed to be restyled several times!