Mayfair Shopping Centre
Mayfair Shopping Centre is a regional mall centrally located in Victoria, British Columbia, featuring the largest assortment of stores in the region with 2 anchors and approximately 125 retailers. With Victoria being such a competitive market, it was critical that Mayfair differentiated itself from its competitors by continually offering new and exciting reasons to visit.
As Mayfair's AOR, we helped them do just that. Our Holy Cow team worked closely with Mayfair Shopping Centre for over 7 years. It all began with a wildly successful service oriented campaign which saw the development of retro-style branding. The campaign was so well received it ran for 4 years and garnered numberous national and international awards. Recently, Holy Cow and Mayfair struck gold again with the Sex and the City/If the Shoe Fits campaign, which brought home a 2011 Maple Leaf Gold award in the annual International Council of Shopping Centres (ICSC) competition.
Over the past few years, we were pleased to work with Mayfair's refreshed brand essence In Style and In Touch. By working closely with Mayfair's award winning marketing team and outstanding local photographer, Michelle Loewen we developed a friendly, fashionable and whimsical brand personality.
Some of our favourite campaigns: