Set up in conjunction with the upcoming release of Sex and the City 2, we worked with Mayfair to create the If the Shoe Fits giveaway. The contest centered around shoes worn in the film. Displays were set up in the shopping centre based on each character in SATC along with their style of shoe. Shoppers were encouraged to try on the shoes and meet with Mayfair's Style Coach. If the shoe fit, their names were entered in the draw to win the shoes!
The contest drew a lot of attention, shoppers and media alike. Hundreds of women lined up to sample the shoes and receive a style consultation, as well as learn what stores in the shopping centre would cater to their style.