Social Media, huh? So, what's the point?

We don't have a choice of whether we do social media, the question is how well we do it.

- Erik Qualman | MBA Professor at the Hult International Business School.

Did you know?

Two-thirds of the world's population is on the Internet — that's about 2 billion people

Two-thirds of the global Internet population visit social media websites

96% of Millennials have joined a social network

25% of search results for the world's Top 20 largest brands are links to user-generated content

24 hours is the amount of video uploaded to YouTube every minute

2,000,000,000 is the number of YouTube videos viewed per day

55,000,000 is the average number of Tweets per day on Twitter.

Below is a video depicting the power of social media for leveraging your client base.

This video demonstrates the importance of forming a connection with consumers to create brand advocates instead of simply encouraging people to buy a product.