Eurosa Farms in Brentwood Bay have been growing flowers for wholesale sales since 1979. We were pleased to have the opportunity to update their logo in 2020. We were mindful of the need to reflect the continuity of this family-run business, but add some contemporary elements to show how they’ve moved with the times.
It was essential that the rose, the key graphic element in the logo, should remain, but a softer, more modern colour and shape was chosen. The script font of the original log was simplified, and an organic, farmstand element was introduced through the texture in the typeface.
It’s been delightful to see the new logo appear on Eurosa trucks, labels at the grocery store and of course all over social media.
With their new look confirmed it was time for a website overhaul. We used a clean contemporary template keeping the flowers as the stars. Custom photography allowed for large photos, proudly displaying the beauty of the product, as well as locating the business firmly on the west coast. A large catalogue of roses was added to support the Eurosa sales team.