Vancouver Island Community Investment Cooperative
BRAND DEVELOPMENT & ASSETS
Holy Cow was pleased to be awarded the contract to rebrand the Vancouver Island Community Investment Cooperative (VICIC), an economic development organization that helps people invest money in local, sustainable projects on Vancouver Island and the Gulf Islands. Their unique investment model guarantees social impact investors receive a GIC equivalent return on investment, while ensuring local projects obtain the funding they need.
After a series of collaborative sessions with multiple stakeholders, Holy Cow developed a strong new visual identity and brand for the VICIC that reflects the spirit and momentum of their growing organization. Our goal was to make sure the brand was successfully launched across all platforms to coincide with and support the cooperative’s 2019 capital raise and resulting campaign.
This work provided the foundation for the new VICIC website (www.iinvestlocal.com) which launched summer 2018 to great reviews. Iinvestlocal.com will be the new community investment hub – connecting people who want to invest money in local projects on VanIsle and the Gulf Islands with resources, tools and information. Following the launch of the website, Holy Cow was tasked with helping the organization set-up their social media accounts on Facebook, Twitter and LinkedIn. Since then, Holy Cow has been retained as communications counsel, collaborating to explore new marketing opportunities for the investment cooperative.